One of the most common mistakes that everyone does is creating the top online marketing strategy with a weak website. Along with capturing more traffic, it is also important to have a strong website that plays a vital role in enhancing your sales. Here are some common mistakes to avoid while creating websites.
1. Complex Navigation
One among the most common mistake that most of the web developers do is creating a complex navigation. Ideally, the website shouldn’t have complex navigation and never make it hard for the internet users to find what they are searching for.
Internal linking is included in it.
To influence the users, you need to link all the related web pages in an order so that they can go through all the pages and visit as many pages as they can.
It is always better to have the navigation option on top of the webpage as it will be easy for the internet users to know where they are going.
You can even go for breadcrumb which will also allow the visitors to know where they are on the website.
2. Excessive Content
Having high quality content is very essential and on the other hand, it is always important to avoid unnecessary content to the page. Keeping excessive content will hurt rather than adding advantage.
The common mistake that everyone makes is they write long pages so that they can make the readers spend more time on their website. People need very short and informative content.
3. Frustrating Lead Forms
It is very boring to contact through email every time when they have any issue. So, it is better to have a message form to enter their details in that rather than noting the email. On the other hand, never keep a big form with more details.
Have minimum fields like name, email address and a message to the contact.
You can also add other fields like phone number and subject form as well. It is also better to have your email id, so that the visitors can contact you if they need. The contact form will look more professional than placing the email id.
There are some common mistakes with these forms as well such as this form will never work, adding more mandatory fields to fill, it declines to submit, etc. Make sure that this is working properly. Put enough time and effort to make things work better.
4. Confusing Landing Pages
The landing page is defined as the web page that the user enters in when they click on the link on your website. It should habitually match the connection or promotion that led the client to the page.
If the visitor doesn’t find what they are looking for, they will rebound back to the location they came from and seek in another place.
Never mislead your visitor by giving them the incorrect landing site, particularly if you are giving for traffic. Here are some things to be kept in mind while linking the correct navigation pages.
Know the goal of the landing page; ensure that the content is readable, navigation to a contact page, etc.
5. Hidden Call to Action
Call to action is another important factor with respect to your website success. Many people marvel what they need do to do to develop more leads.
A productive call to action will make your tourists break out of their passivity. One big problem is that when the tourist land on their website there is no call to action.
If you desire someone to purchase merchandise, fill up a form or signal up for your internet message list, you can’t delay round and expect it will occur. You can’t anticipate a tourist to take action if you don’t boost them to do it.
To Sum up..
Having a website is the common thing that every business has today but several fail to understand, leverage and acknowledge their websites to enhance their progress. Getting your official website developed at a cheap price or by free means is waste of time which even hurts your business.
Chartering an expert web designer can help you bypass these widespread errors and numerous other errors that are common on the Internet.